At Trillium Creative, we have an ongoing commitment to business and our clients. We have compiled the following list of resources to provide you with information and design guidance you may find useful.

Why Does Design Matter?
Every business needs good design.
The American Institute of Graphic Design (AIGA) has developed a number of guides to help businesses better understand how to make design an integral part of their business, and get the most out their partnerships with designers.
Design: What Every Business Needs (pdf)
A Client's Guide to Design: Get the Most out of the Process (pdf)
Working with a Graphic Designer
Power of Design: Business Week, May 2004

Trillium White Papers & Presentations

Presentation to the Buffalo Grove Chamber of Commerce, January 2005
Design & Marketing as Strategic Business Tools (pdf)

Web Content

Thinking about developing your own web content? There is a lot you should know about the online animal before you begin.
Tips for Good Web Writing
What We Know About Web Readers (pdf)

Do Color and Typography Matter?

You bet! What does the right color palette say about your brand? Or using the right font families to the strength of your corporate identity? Learn more about color theory and the art & science of typography, and what they can mean to your business.
Color Theory Information & Tutorials
Design Matters: Fonts
Letters Are Made for Reading (pdf)
History of Typography
 
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